Skip to content

State Adoptions Marketing Coordinator

RemoteRichmond, Virginia, United StatesMarketing

Job description

Great Minds, a rapidly growing challenger brand in the PK–12 instructional materials space, is seeking an experienced State Adoptions Marketing Coordinator to join our dynamic Marketing team. At Great Minds, we believe every child is capable of greatness. Our mission is to ensure all students have access to a quality education and the full range of liberal arts and sciences.

Company Profile

Great Minds brings teachers and scholars together to craft exemplary instructional materials that inspire joy in teaching and learning. Our curricula, Wit & Wisdom®; Geodes; Eureka Math™; and PhD Science™ all support teachers as they take students beyond rote learning to provide a deeper, more complete understanding of the humanities, mathematics, and sciences. Founded in 2007, Great Minds now employs more than 1,100 people.

For additional information please visit:

Our Market Position

Great Minds’ Eureka Math™ is the most widely used curriculum in the history of American education. It enjoys an unrivaled 40+ net promoter score. Eureka Math™ and its sister products, Wit & Wisdom® and PhD Science™, embrace much higher expectations for all students and all teachers. In a market dominated by scripted, procedural materials that drive expectations down, Great Minds produces curricula that celebrate knowledge, respect the craft of teaching, and acknowledge the true capabilities of students.

Position Summary
Reporting to the Director of Regional Marketing, the State Adoptions Marketing Coordinator will support the preparation and tailoring of marketing deliverables across the Great Minds product portfolio for official state adoptions and RFPs. This role will work closely with the State Adoptions/RFP teams and Regional Marketing to ensure an optimal user review experience for Great Minds curricula and that all submission requirements have been met.

Primary Responsibilities:

  • Prepare curriculum review landing pages with the required materials and state-specific review resources for state/RFP submissions.

  • Coordinate updates to necessary sales support items, including collateral and sales decks, with Design, Project Management, and Sales teams.

  • Collaborate with Regional Marketing Managers on the setup of automated general awareness messaging for RFPs.

  • Support the creation of new reviewer resources, including curriculum review walkthrough recordings and guides.

  • Track and communicate details regarding curriculum review requests to Regional Marketing and Sales.

  • Research state education policies and trends.

  • Additional duties as needed.

Job requirements

Required Qualifications:

  • Bachelor’s degree in marketing, communications, or related subject.

  • Meticulous attention to detail and organization.

  • Strong communication skills and ability to clearly articulate information both verbally and in writing.

  • Demonstrated self-starter and problem-solver with ability to manage multiple projects and priorities, and adhere to tight deadlines.

  • Ability to collaborate both internally and cross-functionally.

  • Proficiency in Google/Microsoft Office products (i.e. Google Sheets, PowerPoint, etc.)

  • HubSpot or marketing automation experience preferred.


Required Education:

  • Bachelor's degree


  • Full-time


  • Based in Richmond, VA or Remote

New employees will be required to successfully complete a background check.

The base salary range for this position is $43,000.00-$48,000.00, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains or If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.