Product Marketing Manager - Literacy

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

At Great Minds, we believe every child is capable of greatness. We are seeking a Product Marketing Manager to join our Literacy team. This role is responsible for developing and executing go-to-market strategies that bring our curricula to life for PK–12 educators, administrators, and decision-makers. You will serve as the voice of the customer and the market within Great Minds, translating insights into differentiated positioning, compelling value propositions, and strategies that increase engagement and product use.

The Product Marketing Manager will work closely with product management, sales, demand generation, and customer success to shape our go-to-market plans. Creative and strategic, you will develop messaging, pricing/bundling recommendations, and enablement tools that support revenue growth and deepen customer relationships.

Responsibilities

Go-to-Market Strategy & Market Insights

• Build go-to-market strategies that capture market share for existing and new programs in the Literacy portfolio.

• Partner with Market Research, Sales, and Success to capture, synthesize, and elevate voice-of-customer and voice-of-market insights.

• Develop customer segmentation models to inform targeting, positioning, and bundling strategies.

• Partner with the product team to align roadmap priorities with customer needs and adoption cycles.

Positioning, Messaging & Pricing

• Translate product attributes into clear value propositions, differentiated positioning, and customer-centric, benefit-driven messaging.

• Support development of pricing strategies and bundles that align with market demand and organizational goals.

• Ensure consistency of messaging across sales, marketing, and customer-facing channels.

Sales & Customer Enablement

• Develop and deliver sales training, competitive analyses, product overviews, and collateral to ensure sales teams can effectively position programs.

• Provide strategic guidance and support for key sales opportunities.

• Design and execute strategies that increase customer engagement, product usage, and opportunities for renewal.

Requirements

• 7+ years’ experience in product marketing-related roles, edtech highly preferred.

• Demonstrated experience in product messaging, go-to-market strategy, and  customer segmentation.

• Experience developing print and digital sales enablement tools (collateral, sampling strategies, etc)

• Experience marketing to both prospective and current customers.

• Collaborative mindset with ability to influence across functions.

• Exceptional communication and presentation skills.
  

Required Education

Bachelor’s degree

Status

Full-time

Location

Remote

The expected base salary range for this position is $102,000-$106,000, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.

A cover letter and resume are required to be considered for this position.

New employees will be required to successfully complete a background check.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com. If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact security@greatminds.org

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.

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