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Marketing Database Specialist

RemoteUnited States, Virginia, RichmondMarketing

Job description

Great Minds, a rapidly growing challenger brand in the PK-12 instructional materials space, seeks an experienced Marketing Database Specialist, who exhibits technical and operational proficiency in analyzing data and problem solving.


Great Minds, a mission driven Public Benefit Corporation, brings teachers and scholars together to craft exemplary instructional materials that inspire joy in teaching and learning. Our English curriculum, Wit & Wisdom®, Eureka Math™ and PhD Science™, all support teachers as they take students beyond rote learning to provide a deeper, more complete understanding of the humanities, mathematics, and the sciences. Founded in 2007, Great Minds now employs more than 1,000 people.

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Great Minds’ Eureka Math is the most widely used curriculum in the history of American education. It enjoys an unrivaled 40+ net promoter score. Eureka and its sister products, Wit & Wisdom English and PhD Science, embrace much higher expectations for all students and all teachers. In a market dominated by scripted, procedural materials that drive expectations down, Great Minds produces curricula that celebrate knowledge, respect the craft of teaching, and acknowledge the true capabilities of students.

Job Purpose

Reporting to the Marketing Technology Manager, the Marketing Operations Specialist should be well-versed in the principles of database management. You should also be analytical and good with numbers and reporting methodologies. Your goal will be to clean and maintain a right-sized contact database that is properly implemented, optimized, and has the highest possible return on investment.

The position will work very closely with members of the marketing operations team to provide clean, usable lists for outreach that comply with our data governance standards. This position will also work closely with vendors who support Great Minds in implementing these efforts as well.


  • Clean data and maintain a clean database
  • Maintain data fields
  • Manage records and record views
  • Create and maintain lists
  • Create and manage workflows and process automation
  • Support integrations with other internal systems
  • Participate in cross-department data quality projects

Job requirements

  • 2+ years of experience in cleaning and managing databases with over 100,000 records
  • Experience with enterprise CRM databases
  • Passionate about data privacy and security
  • Proficient in database technical vocabulary
  • Able to complete both high-level and detailed data analysis
  • Comfortable analyzing high volumes of data
  • Experience with data quality tools

Required Education

  • High School Diploma


  • Full-Time


  • Remote. May work from the Richmond, VA headquarters

A cover letter and resume are required to be considered for this position.

If selected for an interview, a salary history and background check will be required.

New employees will be required to provide proof of COVID-19 vaccination, subject to potential accommodation as required by law or otherwise permitted by the Company.
This role can be performed anywhere in the US, with the exception of Colorado.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains or If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.