Director, Creative Marketing

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

The Director, Marketing Creative will be the driving force behind Great Minds’ creative vision, brand identity, and storytelling across all platforms. Reporting to the VP of Corporate Communications, this role will lead the development of breakthrough creative that differentiates Great Minds in the market, ensuring brand consistency, compelling storytelling, and engaging user experiences that drive commercial impact.

This role requires a strategic, data-driven creative leader who understands K–12 market dynamics and leverages research and customer insights to shape brand positioning, narrative, and creative execution. The Director, Marketing Creative will ensure that all creative assets are aligned with both the customer’s voice and the business’s commercial goals. A critical aspect of this role is the ability to craft a brand voice and design system that resonates across multiple audiences—including senior education decision-makers, school district leaders, and teachers—ensuring that Great Minds’ messaging is clear, engaging, and relevant to each unique group.

Responsibilities

Brand Leadership & Strategy

• Oversee Great Minds' brand identity, ensuring a cohesive experience across all customer touchpoints.

• Develop and enforce brand guidelines to maintain consistency in design, messaging, and storytelling.

• Leverage data and insights to refine brand positioning and enhance audience engagement.

• Drive creative innovation by integrating industry trends and emerging technologies.

Creative Execution & Storytelling

• Lead a multidisciplinary team in crafting high-impact campaigns, sales materials, and digital experiences.

• Ensure brand consistency across marketing, product, and customer interactions.

• Oversee the production of advertising, product marketing, social media, and event assets.

• Develop scalable brand narratives that strengthen engagement and market presence.

Data-Driven Strategy & Commercial Impact

• Use customer insights and behavioral data to optimize brand storytelling and creative strategies.

• Align creative initiatives with business goals to drive revenue, lead generation, and retention.

• Partner with marketing and product teams to measure and refine creative performance.

Team Leadership & Collaboration

• Manage and mentor a high-performing creative team, fostering innovation and collaboration.

• Cultivate relationships with external creatives, including illustrators, designers, and writers.

• Educate internal teams on effective brand storytelling and creative execution.

Operational Excellence & Innovation

• Lead a resource-efficient creative operation while maintaining high-quality output.

• Continuously refine creative processes for improved efficiency and impact.

• Stay ahead of digital trends and AI-driven design to enhance Great Minds’ brand presence.

Required Qualifications

• 7+ years of experience in creative leadership, branding, and design across print, digital, and video platforms.

• 5+ years of experience managing and mentoring internal and remote creative staff.

• Bachelor’s degree in a relevant field (Fine Arts, Marketing, Design, Communications, or related discipline) or equivalent experience.

• Deep understanding of K–12 market dynamics, customer needs, and how to leverage insights into compelling creative strategies.

• Proven ability to turn ideas into compelling visual and storytelling assets that drive engagement and revenue.

• Experience concepting and developing advertising, brand communications, and UX/UI designs.

• Expertise in adapting messaging and brand design for multiple audiences, from senior education decision-makers to teachers.

• Mastery of industry-standard creative tools, including Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign), Keynote, and Microsoft PowerPoint.

Preferred Qualifications

• Experience in the education sector and/or publishing industry.

• Experience as an art director or Director, Marketing Creative overseeing cross-channel content and product design.

• Strong conceptual thinker with a track record of developing award-winning creative work.

• Ability to storyboard, sketch, or communicate visual ideas effectively to designers and stakeholders.

• Resilience in managing feedback while confidently articulating a creative point of view.

• Knowledge of AI-driven design tools and emerging creative technologies.

Required Education

Bachelor's degree in relative major or equivalent experience.

Status

Full-time

Location

Remote

The expected base salary range for this position is $122,00-$135,000, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.

A cover letter and resume are required to be considered for this position.

New employees will be required to successfully complete a background check.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com. If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact security@greatminds.org

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.

#LI-Remote