Director, Market Research and Intelligence

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

The Director, Market Research & Intelligence (GTM) leads the translation of K–12 market and customer insights into go-to-market decisions. This hands-on director owns the GTM research and intelligence roadmap across the product and customer lifecycle. The role synthesizes market and policy trends, customer voice, and competitor moves into decision-ready guidance for Marketing and Sales. The director both leads an in-house team and vendor partners and is hands-on designing studies and delivering concise recommendations to lift pipeline quality, win rate, adoption, and retention—advancing student impact and sustainable growth.

Responsibilities

• Shapes and manages a market research agenda aligned to GTM business goals to guide Marketing and Sales efforts

• Designs and executes primary and secondary research and converts findings into concise briefs, dashboards, and leadership readouts; evangelizes relevant, actionable narratives that drive decisions and trade-offs.

• Provides rapid analysis on industry developments and competitor moves that affect business, marketing, and sales strategy; advises leaders on implications and recommended actions

• Works closely with Enterprise Strategy, Government Relations and Policy, and Product Research & Validation (R&V) to curate a single, trusted view of the market and customer

• Uses a mixed-methods toolkit—conjoint/MaxDiff for feature prioritization; Van Westendorp or Gabor-Granger for pricing; qualitative/quantitative studies to recommend packaging and sampling strategies.

• Selects and manages partners, platforms, and panels; upholds privacy/consent and research ethics; standardize templates, QA, and knowledge management.

• Coaches a small team and cross-functional contributors; elevates the organization’s research culture; builds repeatable playbooks that improve quality and speed.

• Tracks how insights change outcomes (e.g., win-rate lift in target segments, stronger adoption/retention, campaign performance deltas).

Requirements

• 7+ years in market/consumer research, insights, or market intelligence—ideally in K–12 curriculum/assessment/edtech; 5 years of managing a team or leading the research agenda.

• Proven depth in quantitative and qualitative methods in support of marketing and product development (survey design, conjoint/MaxDiff, pricing research, segmentation, win–loss, moderated studies).

• Strong storytelling and data visualization; confident presenting to executives and aligning cross-functional teams.

• Hands-on experience with research & BI tools (e.g., Qualtrics/SurveyMonkey/Alida, Excel/Sheets, Tableau/Power BI; SPSS/R/Python a plus).

• Experience building/managing an insight panel/community and third-party research vendors.

• Working knowledge of K–12 buying groups, state adoption cycles, policy/funding context, and educator needs.

• Excellent project management; able to prioritize and deliver multiple workstreams on time and on budget.

Preferred

• Track record turning insights into GTM action with Product Marketing, Sales, and Success.

• Experience establishing brand health and message-effectiveness tracking programs.

Required Education

• Bachelor’s degree required; advanced degree preferred (education, marketing, statistics, economics, measurement, or related).

Status

Full-time

Location

Remote

The expected base salary range for this position is $173,000-$189,000, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.

A cover letter and resume are required to be considered for this position.

New employees will be required to successfully complete a background check.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com. If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact security@greatminds.org

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.

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