Director, Content Strategy

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

The Director of Content Strategy will lead brand storytelling and extend thought leadership across multiple owned channels including blog, podcast, case studies, and organic social media. This role will play a pivotal part in elevating our voice in the education space, engaging our educator community, and supporting brand and business growth. 

You’ll lead a content team, collaborating with cross-functional partners across the marketing organization, product, research, sales and success, and bringing a strategic mindset to editorial planning, content development, and performance measurement. 

Responsibilities

Strategic Leadership 

• Develop and own a comprehensive, cross-channel content strategy aligned with brand, marketing, and business goals. 

• Define and maintain brand-aligned thought leadership pillars that guide storytelling across all platforms and ensure consistency of voice, themes, and messaging. 

• Create and manage a content calendar across blog, podcast, case studies, organic social media, and thought leadership opportunities. 

• Guide strategy for social media channels and online educator community. 

• Use audience insights, sales priorities, research, SEO data, and industry trends to guide content planning and refinement. 

Thought Leadership Development 

• Define and execute a strategy to position internal subject matter experts and leadership as trusted voices in the education space. 

• Partner with teams across Marketing and Product to identify amplification and publishing opportunities—including blog posts, case studies, social campaigns, and media features. 

• Ghostwrite or edit key pieces in collaboration with internal thought leaders and educator partners to amplify their expertise and insights over owned channels. 

• Collaborate with internal comms team and Talent to ensure alignment across brand reputation efforts. 

Content Execution & Oversight 

• Establish updated blog strategy in partnership with Digital Marketing team, leading ideation, content creation, contributor management, and publishing cadence. 

• Partner with Product + Product Marketing leads to amplify podcast content, extending the expertise of episode themes and guests across platforms. 

• Build and maintain a robust library of customer stories and research-informed case studies that demonstrate impact and elevate educator voices. 

• Maintain copy standards in alignment with brand voice. 

• Guide organic social media content to amplify owned and third party aligned content, engage our educator community, and extend thought leadership reach. 

• Marketing liaison for Melissa & Lori Love Literacy podcast 

Team Management & Collaboration 

• Manage a team of channel owners, content creators, freelancers, and/or agencies. 

• Collaborate closely with marketing teams, curriculum experts, customer success, research and sales to align messaging and surface impactful stories. 

• Partner with design team to develop engaging multimedia content. 

Performance & Optimization 

• Define content KPIs and reporting cadence across all owned channels. 

• Monitor performance, test new formats, and optimize content for reach, engagement, and conversion. 

• Ensure content aligns with brand voice, accessibility standards, company goals and values. 

Requirements

• 7+ years of experience in content strategy, editorial, digital, or content marketing in education, publishing, and/or edtech sectors. 

• Proven experience leading thought leadership content and positioning subject matter experts in external-facing channels. 

• Demonstrated ability to develop content pillars and frameworks that support brand messaging and strategic goals. 

• Ability to translate performance data and research findings into compelling, accessible stories. 

• Strong editorial judgment with experience managing blog content, social storytelling, and/or podcast production. 

• Demonstrated experience managing and mentoring content teams or freelancers. 

• Exceptional writing and editing skills with a knack for translating complex ideas into compelling narratives. 

• Deep understanding of SEO best practices, content analytics, and audience engagement strategies. 

• Strong interest in leveraging AI platforms to improve content strategy by upholding brand standards, improving consistency, and enhancing efficiency. 

Nice-to-Haves: 

• Background in K–12 education, research or curriculum publishing. 

• Experience using tools such as WordPress, Airtable, Figma, and social media management platforms. 

• Experience in online community management 
  

Required Education

Bachelor’s degree

Status

Full-time

Location

Remote

The expected base salary range for this position is $118,000-$135,000, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.

A cover letter and resume are required to be considered for this position.

New employees will be required to successfully complete a background check.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com. If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact security@greatminds.org

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.

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