Digital Marketing Manager

  • Marketing
  • Richmond, United States

Digital Marketing Manager

Job description

Great Minds, a rapidly growing challenger brand in the Pk-12 instructional materials space, is seeking an experienced Digital Marketing Manager to join our dynamic Marketing team. At Great Minds, we believe every child is capable of greatness. Our mission is to ensure all students have access to a quality education and the full range of liberal arts and sciences.

Great Minds, a mission driven Public Benefit Corporation, brings teachers and scholars together to craft exemplary instructional materials that inspire joy in teaching and learning. Our English curriculum, Wit & Wisdom®, Eureka Math™ and PhD Science™, all support teachers as they take students beyond rote learning to provide a deeper, more complete understanding of the humanities, mathematics, and the sciences. Founded in 2007, Great Minds now employs more than 1,000 people.

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Great Minds’ Eureka Math is the most widely used curriculum in the history of American education. It enjoys an unrivaled 40+ net promoter score. Eureka and its sister products, Wit & Wisdom English and PhD Science, embrace much higher expectations for all students and all teachers. In a market dominated by scripted, procedural materials that drive expectations down, Great Minds produces curricula that celebrate knowledge, respect the craft of teaching, and acknowledge the true capabilities of students
Position Summary

The Digital Marketing Manager is an essential role tasked with helping to craft Great Minds' roadmap for employing digital strategies to help fulfill the organization's mission. Reporting to Chief Marketing Officer, the DMM will be responsible for creating, executing, maintaining and analyzing digital marketing initiatives to build awareness, acquire leads, support educators and parents, and drive engagement. This is an exceptional opportunity for a smart, passionate and data-driven marketer to apply his or her expertise to support our mission
Primary Responsibilities

  • Building and refining digital marketing capabilities including inbound marketing, SEO, outbound communication automation, SEM, social media, etc. across multiple platforms.
  • Developing and optimizing strategies for paid campaigns employing best-practices in keyword expansion, ad copy creation/execution, bid strategies, targeting, and tracking.
  • Tracking and analyzing results of digital marketing initiatives for continuous improvements and monthly/quarterly reporting.
  • Identifying and assessing new digital marketing opportunities and tactics to support growth.
  • Creating and/or coordinating creation of digital marketing assets.
  • Developing and implementing strategies for integrating data across platforms (e.g. Google Analytics, Hubspot, Salesforce) to build/adopt responsive CRM platform.
  • Recommending digital strategies and tactics to achieve specific business goals.
  • Developing website strategies for optimum user experience
  • Overseeing website and social platform content planning and execution



  • Bachelor's Degree required, advanced degree (MBA) a plus
  • Minimum of 5 years of hands-on digital marketing experience
  • Excellent problem solving and analytical skills with strong command of Google Analytics, testing methodologies and tracking
  • In-depth experience managing complex ad campaigns (e.g. Adwords, Facebook Advertising)
  • Significant experience with website development, content planning and strategy

Preferred Skills

  • Inquisitive mind eager to explore and evaluate emerging digital marketing tools and strategies.
  • Outstanding communication skills both in writing and speaking
  • Fastidious attention to detail but also able to see the big picture
  • Team player able to effectively lead or follow as situation demands
  • Ability to manage multiple projects with record of regularly meeting goals and deadlines
  • Data driven thinker
  • Command of Microsoft Office products, particularly Excel, PowerPoint, and Word as well as experience with Hubspot and Salesforce.
  • Knowledge of K-12 Education industry a plus


  • Full-time
  • This position is located in Richmond, VA; currently remote due to Covid.

  • Excellent benefits package

A cover letter and resume are required to be considered for this position.

If selected for an interview, a salary history and background check will be required.

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.