Associate Creative Director

  • Marketing
  • Richmond, United States

Associate Creative Director

Job description

Great Minds, a rapidly growing challenger brand in the Pk-12 instructional materials space, is seeking an experienced Associate Creative Director with a writing background to join our dynamic Marketing team. 

COMPANY PROFILE

Great Minds, a mission-driven Public Benefit Corporation, brings teachers and scholars together to craft exemplary instructional materials that inspire joy in teaching and learning. Our English curriculum, Wit & Wisdom®, Eureka Math™, and PhD Science™, all support teachers as they take students beyond rote learning to provide a deeper, more complete understanding of the humanities, mathematics, and the sciences. Founded in 2007, Great Minds now employs more than 1,000 people. Great Minds believes every child is capable of greatness with a mission to ensure all students have access to a high-quality education.

For additional information please visit: www.greatminds.org


OUR MARKET POSITION

Great Minds’ Eureka Math is the most widely used curriculum in the history of American education. It enjoys an unrivaled 40+ net promoter score. Eureka and its sister products, Wit & Wisdom English and PhD Science, embrace much higher expectations for all students and all teachers. In a market dominated by scripted, procedural materials that drive expectations down, Great Minds produces curricula that celebrate knowledge, respect the craft of teaching, and acknowledge the true capabilities of students

Job Purpose
Great Minds is looking for a smart, sophisticated creative leader/writer to tell our challenger brand story with style. Our ideal candidate will have an entrepreneurial spirit with a background in writing, a clear vision, and a can-do attitude. They will be as comfortable playing on the field as they are coaching others. They have experience taking the complex and making it simple, and a joy for building the plane while flying it. 

Responsibilities

  • Partner with Creative Director to build up in-house creative group responsible for the development of all marketing efforts and corporate branding materials
  • Help define, develop and embody the Great Minds voice and apply it enterprise wide
  • Steward Great Minds brand and products in the marketplace through creativity, consistency and strategic leadership
  • Write marketing content including video scripts, website pages, emails, collateral, social, advertising etc
  • Lead and develop unified creative platforms for integrated marketing efforts to align around throughout the year
  • Work with art directors, designers and external production vendors across all kinds of content — video, social, website, ad campaigns, pitch decks, collateral etc.
  • Develop creative strategy and thinking for expanding marketing efforts in new channels (YouTube Pinterest, PR etc)
  • Represent creative POV across the organization on product development and corporate branding

Requirements

  • 10+ years of agency or client experience with a mix of B2B and B2C brands
  • Flexibility to juggle multiple projects and tight timelines
  • Ability to grasp and distill complex topics quickly
  • Vision to build talent and process for creativity to thrive
  • Diverse background across all types of content from email marketing to social media to advertising, websites and video content.
  • An interest in the education industry
  • Seasoned in digital and social marketing

Details

  • Required Education: Bachelor’s degree
  • Full-time
  • This position is located in Richmond, VA

  • Excellent benefits package

A cover letter and resume are required to be considered for this position.

If selected for an interview, a salary history and background check will be required.

New employees will be required to provide proof of COVID-19 vaccination, subject to potential accommodation as required by law or otherwise permitted by the Company.


Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.