Assistant Marketing Manager

  • Marketing
  • Washington DC, United States

Assistant Marketing Manager

Job description

Great Minds, a rapidly growing DC-based organization developing world-class curricula for Grades PK–12, is seeking an Assistant Marketing Manager to join our mission-driven team of professionals. 

 

Company Profile

At Great Minds, we believe every child is capable of greatness. Our mission is to ensure all students have access to a quality education in the full range of the liberal arts and sciences.

 

In 2010, Great Minds published the Common Core Curriculum Maps for English Language Arts. This success was followed by being awarded three contracts to develop a PK–12 math curriculum for the New York State Education Department. Great Minds owns this curriculum, which is now widely used throughout the United States and known as Eureka Math.    

 

The Great Minds business model has moved from grant and contract solicitation to direct revenue generation over the last three years. This model shift has produced consistent 20+% revenue growth year over year, in large part due to the success of Eureka Math. Great Minds’ recent release of Wit & Wisdom, their K–8 ELA curriculum, has already gained early adoption in the marketplace. With the imminent publication of core curricula in additional subjects, the company’s business model continues to evolve to sustain its steady and rapid growth. 

 

Great Minds presently employs more than 250 people.

 

For additional information, please visit www.greatminds.org.

 

Job Description

The Assistant Marketing Manager should be a well-rounded marketer looking to learn and grow. We are a cross-functional organization and collaboration across teams is essential to the success of this role. The work will be across a wide spectrum, from product marketing to customer marketing.  Therefore, the ideal candidate should be comfortable wearing many hats and have experience across multiple types of marketing projects.

 

This role will make immediate contributions to programs that support our Professional Development and other curricula.

 

Responsibilities

  • Content planning, writing and distribution (publishing landing pages, deploying emails, preparing collateral, etc.)
  • Curating and preparing target profile lists and reports to support focused outreach campaigns and initiatives
  • Reporting on marketing performance to identify opportunities to improve the effectiveness of our work
  • Produce and manage registration pages for Professional Development events
  • Project management support that helps deliver efficient workflows within the marketing team and across stakeholder groups
  • Provide support, as-needed, to the larger marketing team or organization
  • Maintain the internal library of marketing documents and materials to ensure ­­­­cross-functional teams have immediate access to resources

Requirements

Qualifications

  • 3+ years of marketing, sales or product management experience
  • Familiarity with B2B and B2C sales or marketing
  • Strong writing skills and can develop effective content quickly
  • Experience and confidence using marketing software tools (e.g., marketing automation, CRM)
  • Facility with data -- how to retrieve and synthesize it
  • Understanding of sales or previous experience working directly with sales teams
  • Experience working with remote teams a plus
  • Passionate about supporting a mission-driven organization
  • Strong team player, able to harmoniously work within a group and/or other departments
  • Self-starter, able to prioritize and balance multiple projects
  • Demonstrated knowledge of social media and social networking platforms (Facebook, Twitter, Pinterest, LinkedIn, etc.)
  • Previous work creating and/or publishing content for a variety of channels (social media, email, web, events, presentations, etc.)
  • Customer-oriented mindset
  • Experience with any of the following is a plus, Photoshop, InDesign, Google Analytics and / or Google AdWords