Assistant Marketing Manager

  • Marketing
  • Richmond, United States

Assistant Marketing Manager

Job description

Great Minds, a rapidly growing challenger brand in the PK-12 instructional materials space, seeks an experienced Assistant Marketing Manager.


Great Minds, a mission driven Public Benefit Corporation, brings teachers and scholars together to craft exemplary instructional materials that inspire joy in teaching and learning. Our English curriculum, Wit & Wisdom®, Eureka Math™ and PhD Science™, all support teachers as they take students beyond rote learning to provide a deeper, more complete understanding of the humanities, mathematics, and the sciences. Founded in 2007, Great Minds now employs more than 900 people.

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Great Minds’ Eureka Math is the most widely used curriculum in the history of American education. It enjoys an unrivaled 40+ net promoter score. Eureka and its sister products, Wit & Wisdom English and PhD Science, embrace much higher expectations for all students and all teachers. In a market dominated by scripted, procedural materials that drive expectations down, Great Minds produces curricula that celebrate knowledge, respect the craft of teaching, and acknowledge the true capabilities of students.

The Assistant Marketing Manager will work closely with the Great Minds marketing team to make immediate contributions to initiatives supporting our curricula (Eureka Math, Wit & Wisdom, etc) and services (Professional Development) through roles including:

  • Writing, editing and distributing marketing materials, including internal communications, promotional email, sales collateral, etc
  • Assisting with digital marketing, including crafting email campaigns and tracking results to analyze effectiveness
  • Writing and posting relevant, high-quality content to social media and tracking results and effectiveness of campaigns
  • Assisting in the organization, execution, and promotion of educational events/conferences and attend, as needed, to facilitate their success
  • Crafting periodic sales, marketing, and/or research reports
  • Supporting website content management
  • Maintaining the internal library of marketing documents and materials
  • Providing administrative support to the marketing team


  • Minimum of one year using enterprise level marketing automation platform (e.g. Hubspot, Marketo, Pardot or similar)
  • 1-2 years of professional experience.
  • BA or MBA in Marketing, Communications, or relevant field
  • Interest in PK-12 education and/or education publishing is preferred
  • Strong writing and editing skills are essential
  • Fastidious attention to detail
  • Strong team player, able to harmoniously work within a group and/or other departments
  • Self-starter able to prioritize and balance multiple projects
  • Demonstrated knowledge of social media and social networking platforms (Facebook, Twitter, Pinterest, etc.)
  • Command of MS Office applications (Word, PowerPoint and Excel)
  • Experience with any of the following is a plus, Photoshop, InDesign, MailChimp, Google Analytics, Google AdWords, and/or Salesforce

Please send a resume and cover letter. If selected for an interview, a salary history and background check will be required.

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.